WJCT & Destination Craft with Jim West

WJCT is the PBS station based in the Jacksonville, Florida area and has been the presenting station for the first four episodes of Destination Craft with Jim West.

Mission

WJCT’s mission is to use our unique assets as a resource for citizens to come together to celebrate human diversity, experience lifelong learning, and actively engage in matters of civic importance, all to improve the quality of our lives and our community.

Vision

Our vision for WJCT is to be regarded as an indispensable community resource, connecting citizens to content, sharing ideas, and setting the standards through which the community learns and grows.

WJCT’s Core Values

Community Enrichment
We are committed to providing intelligent, innovative programming and services of the highest quality. We deliver arts, education and entertainment directly into First Coast homes and serve as an accessible forum for public dialogue and debate. We seek to open minds, promote intellectual curiosity and enrich the quality of life on the First Coast.

Public Service
From our first television broadcast in September 1958 and first radio broadcast in April 1972, we have worked to reflect and respond to the many voices of our First Coast community with distinction, balance and respect. We appreciate the power of public broadcasting and honor our heritage by remaining responsive to citizens of all ages, abilities, cultures and values.

Stewardship
As stewards of a true community asset, we value each and every contribution of time, talent and treasure from staff members, individual and corporate supporters, board members, and volunteers. We take seriously our charge to build a better community, seek opportunities to make a difference in today’s First Coast community, and strive to enhance our legacy for the citizens of tomorrow.